About us

Created by an Italian Designer and developed in the UK, Caro line London is the newest revolutionary concept brand designed to help changing the fashion economy from linear to circular, by rethinking product design and business models.

Based on the fact that waste and pollution are not accidents, but the consequences of decisions made at the design stage, where around 80% of environmental impacts are determinated, by changing our mindset to view waste as a design flaw and harnessing new materials and technologies, we can ensure that waste and pollution are moderated in the first place. Products and materials must be kept in the economy, but according to our vision, we can design some products and components so they can be reused, repaired and reassembled, season after season.

OUR BUSINESS MODEL IS BASED ON THREE MAIN PRINCIPLES

DESIGN OUT WASTE
AND POLLUTION

KEEP PRODUCTS AND
MATERIALS IN USE

REGENERATE
NATURAL SYSTEM

The aim of our project is to create timeless and longlasting garments, completely adaptable and recyclable to create a circular ecosystem with regeneratable collections that can be mixed and match according to styles and needs. This will be possible by creating a modular design which components are connected by zippers that can be also part of the design itself.

HOW TO BEST DESCRIBE US

SUSTAINABLE

We consider from a
design perspective how
a product will be made,
used and ultimately
disposed of.

INCLUSIVE

Adaptable and easily
exchangeable, the
concept has also being
tailored for inclusivity
and, thanks to the
partnership with
Samanta Bullock, we've
already adapted few
styles to follow certain
requirements.

RECYCLABLE

Rather than leading
consumer to buy new
products, our concept is
focus on a continuous
costumisation of that
one garment, inviting
people to regenerate
their clothes with new
attachments.

TRAVEL LIGHT

Travelloing has never
being this light. With 5
different styles, is
possible to create 25
different combinations